Whitefish prices in the UK — average vs. this week's best deals
The typical price across UK retailers, and the best advertised whitefish deals Lowtein found this week across 8 cities. Updated 2026-08-05.
Lowtein UK median average
£4.38
per lb · August 2026
Best advertised this week
£1.99
per lb · Sainsbury's
Median city-best
£1.99
per lb · across 8 cities
8 of 8 cities with offers have a deal below that benchmark this week. Over the last 12 months the Lowtein UK median average ranged £2.14–£6.26 per lb.
This week's best advertised whitefish deals
Cheapest first, after unit checks and plausibility bounds. Regional flyers repeat across cities — links go to the city pages that carry the deal.
| Sainsbury's — Stamford Street Co. White Fish Fillets 520gLondon · Manchester · Birmingham · Leeds | £1.99/lb |
| Aldi — EVERYDAY ESSENTIALS White Fish Fillets 1kgLondon · Manchester · Birmingham · Leeds | £1.99/lb |
| Aldi — THE FISHMONGER Skinless & Boneless Basa FilletsLondon · Manchester · Birmingham · Leeds | £2.14/lb |
| Sainsbury's — Sainsbury's Basa Fillets ASC 250gLondon · Manchester · Birmingham · Leeds | £3.25/lb |
| Aldi — THE FISHMONGER Natural Basa Fillets 2 PackLondon · Manchester · Birmingham · Leeds | £3.25/lb |
| Sainsbury's — Sainsbury's 2 Ready to Cook Sweet Chilli ASC Basa Fillets 220gLondon · Manchester · Birmingham · Leeds | £4.02/lb |
| Aldi — THE FISHMONGER Salt & Pepper Dusted Basa Fillets 2 PackLondon · Manchester · Birmingham · Leeds | £4.38/lb |
| Sainsbury's — Young's Gastro Basa Fillets Dusted With Sea Salt & Black Pepper x2 310gLondon · Manchester · Birmingham · Leeds | £4.39/lb |
| Sainsbury's — Sainsbury's Frozen Basa Fillets ASC 500gLondon · Manchester · Birmingham · Leeds | £4.99/lb |
| Aldi — THE FISHMONGER Cod FilletsLondon · Manchester · Birmingham · Leeds | £5.03/lb |
What this measures — read before quoting
The benchmark is Lowtein's own median across every UK retailer we track — not a government series. The deals are the best advertised prices Lowtein observed in store flyers this week — deal prices, not average shelf prices. The gap between them measures how good this week's deals are, not how prices are moving. Full method: how we check.
What is the average price of whitefish in the UK right now?
The typical price across UK retailers is £4.38 per lb right now, measured across every retailer we track.
What is a good whitefish price this week?
The best advertised deal Lowtein found this week across 8 UK cities is £1.99 per lb (Stamford Street Co. White Fish Fillets 520g at Sainsbury's). 8 of 8 cities with offers have a deal below that benchmark.
Holding a price tag right now?
Type it into the price checker and see how it compares to the average and this week's best in your city.
Use this data
Free to quote with attribution: "Lowtein" linked to this page (CC BY 4.0) · questions: contact@lowtein.com
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