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The Specials Scorecard

May 2026Aug 2026 · 172 cities · updated 2026-08-07

of 89,075 advertised specials we checked across the US & Canada

46.8%

were not below the government's published average price

The other 53.2% were genuine — below the StatCan/BLS average for their cut and region. That's the point of checking.

What this measures — in one breath

An advertised special = a flyer/online offer that classifies to one of Lowtein's tracked staple cuts, carries an honest per-unit price, and has a published government average (StatCan/BLS) for its cut and region. Offers without a government series or a derivable unit price are excluded — not counted either way. Eggs and fluid milk are also excluded: advertised offers there skew heavily premium-tier (organic, free-range, small-format) while the government series tracks the conventional tier — comparing them would measure the tier gap, not the special.

“Not below the average” is arithmetic, not an accusation: a price can sit above the average for good reasons (premium tier, small format, regional costs). We publish the aggregate so you can calibrate how much weight a “special” sticker deserves — city-level detail lives on every city page, priced item by item.

By country

✓ genuinenot below
Canada (51,870)45.2%54.8%
United States (37,205)64.2%35.8%

By category

✓ genuinenot below
Beef (20,554)64.6%35.4%
Dairy — butter, cheese, yogurt (eggs & milk excluded) (18,432)43.4%56.6%
Pork (13,661)56.7%43.3%
Produce & pantry (12,599)50.3%49.7%
Chicken (12,035)54.9%45.1%
Other staples (11,794)45.6%54.4%

By month

✓ genuinenot below
May 2026 (13,947)55.9%44.1%
Jun 2026 (24,697)52.7%47.3%
Jul 2026 (42,487)52.8%47.2%
Aug 2026 (7,944)51.9%48.1%

Method: every offer is normalized to the government series' unit (per lb / L / dozen / 100 g) through the same pipeline that prices the city pages, then compared to the StatCan (Canada) or BLS (US) published average for its cut and region. No retailer-level claims are made or implied. Each week is scored once, against the government averages in effect at the time, then frozen — later baseline updates never re-write history. (The May–July 2026 seed period was scored against July's baselines.) Data © Lowtein, CC BY 4.0 — cite “Lowtein Specials Scorecard” with a link.

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