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The Specials Scorecard

May 2026Jul 2026 · 172 cities · updated 2026-07-11

of 54,613advertised specials we checked across the US & Canada

46.2%

were not below the government's published average price

The other 53.8% were genuine — below the StatCan/BLS average for their cut and region. That's the point of checking.

What this measures — in one breath

An advertised special = a flyer/online offer that classifies to one of Lowtein's tracked staple cuts, carries an honest per-unit price, and has a published government average (StatCan/BLS) for its cut and region. Offers without a government series or a derivable unit price are excluded — not counted either way. Eggs and fluid milk are also excluded: advertised offers there skew heavily premium-tier (organic, free-range, small-format) while the government series tracks the conventional tier — comparing them would measure the tier gap, not the special.

“Not below the average” is arithmetic, not an accusation: a price can sit above the average for good reasons (premium tier, small format, regional costs). We publish the aggregate so you can calibrate how much weight a “special” sticker deserves — city-level detail lives on every city page, priced item by item.

By country

✓ genuinenot below
Canada (29,988)43.2%56.8%
United States (24,625)66.8%33.2%

By category

✓ genuinenot below
Beef (14,814)65.3%34.7%
Dairy — butter, cheese, yogurt (eggs & milk excluded) (11,754)41.4%58.6%
Pork (10,106)57.7%42.3%
Chicken (7,943)54.5%45.5%
Other staples (7,194)46%54%
Produce & pantry (2,802)49.5%50.5%

By month

✓ genuinenot below
May 2026 (13,947)55.9%44.1%
Jun 2026 (24,697)52.7%47.3%
Jul 2026 (15,969)53.7%46.3%

Method: every offer is normalized to the government series' unit (per lb / L / dozen / 100 g) through the same pipeline that prices the city pages, then compared to the StatCan (Canada) or BLS (US) published average for its cut and region. No retailer-level claims are made or implied. Each week is scored once, against the government averages in effect at the time, then frozen — later baseline updates never re-write history. (The May–July 2026 seed period was scored against July's baselines.) Data © Lowtein, CC BY 4.0 — cite “Lowtein Specials Scorecard” with a link.

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